Email is still an effective communication channel that people prefer. Many people regularly check their inboxes. For marketers, the concerning statistic is that 10% of the email addresses they collect are accurate. The bad data is basically because of human errors.
Genuine consumers share real email addresses but it is sensible to do email validity checks to ensure that the data collected is valuable. With a verified email list your marketing campaign efforts move towards success and your brand reputation enhances because of preventing bounce rates and spam traps.
Email campaign without authentication is like running blindfold. You will not know if there are obstacles or if you are near the finish line. Good email verification practice offers you a chance to succeed.
Smart marketers are aware that it is essential to get a valid email list to widen their reach and network. Email validation service can help you attain an optimistic response. List building is only beneficial when it is validated before triggering the email marketing campaign.
Why email verification practice is crucial for your business?
Spam filters cannot identify everything. Every day, more than 150 million email scams are tossed on the internet. Out of which 70% are phishing exploits. Many email addresses and domains are stolen from sedentary accounts or recently created. Email verification will protect you from malicious attachments and exploits by checking the sender’s authenticity. It means the bad sender will not end up in your valid email list.
The tool gives senders scores from 0-100 after analyzing their reputation and reliability. A bad score means your email will receive a hard bounce. Emails that are instantly returned as undeliverable because the recipient’s address does not exist on the server are termed hard bounces. The recipient’s address may not exist on the server because it has been closed by the account holder or there is a typo error or intentional misdirection.
The email verification process helps businesses refine their contact email list and give actionable data. You can weed uninterested leads and inactive subscribers, accordingly. It saves time marketers would otherwise spend chasing cold leads.
Email address verification eliminates hard bounces and best practice defines that for every 3000 emails sent you will receive >5% spam rates. Besides, your email account will not get blacklisted.
How does email verification work?
- Syntax check rules out the chances of email getting rebounded unopened by checking things like invalid characters or spaces.
- Domain check eliminates the concerns of whether the email address exists on the hosting server [domain]. Domain checks tell if the email address is active or not.
- Email ping check is the technical verification process. It sends a ping to the email address with EHLO message.
Leading email verification service providers perform syntax checks and double opt-in processes. The latter confirms recipient’s email address is valid and whether they are comfortable receiving emails or not. You benefit from the clean, fresh contact list. It ensures that you are compliant with government regulations associated with spamming law.
Clutching on irrelevant or dead email addresses chokes your contact list. It is not helpful but with an email verification service provider you can concentrate on your business growth.
